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Valuing the Benefit: Predictive Lift and Data-driven Management

How much is it worth spending to solve a “large” problem or receive a “large” benefit? $10,000? $...

Why "Superheroes" Are Killing Your Company

In the workplace, “superheroes” are individuals who consistently go above and beyond. They work l...

Assuring Your Brand's Promise

Brand slogans and taglines are everywhere. Most companies have more than one such statement that ...