Valuing the Benefit: Predictive Lift and Data-driven Management
How much is it worth spending to solve a “large” problem or receive a “large” benefit? $10,000? $100,000? $1MM? $10MM? More? Less? If you want to have confidence when asking for a “big” investment, you'd better know more than just that it will have a “big” benefit
Why "Superheroes" Are Killing Your Company
In the workplace, “superheroes” are individuals who consistently go above and beyond. They work late nights, skip vacations, pull off last-minute miracles, and even call in favors from their personal network to ensure your customers are served. While their dedication is admirable, relying on superheroes as the backbone of your operation is dangerous. This strategy may feel like a blessing in the short term, but over time, it becomes a serious liability.
Assuring Your Brand's Promise
Brand slogans and taglines are everywhere. Most companies have more than one such statement that pervades their advertising and messaging. Every one of these slogans conveys some promise to your customers, shareholders, and/or employees. These promises are not typically required by any law or regulation. They may not be mandated by any corporate policy. But they are promises.